Tips to Build Your Social Beauty Brand

It’s no secret that social media can help you build your brand, no matter what industry you’re in. When it comes to building a beauty brand, it’s not only a powerful tool to getting your brand noticed, but also practically essential. To help you stand out and get noticed, we’ve rounded up our top tips for building your social beauty brand into the follower filled presence you’ve been hoping for.

1. Know who you are talking to

If you don’t know who your audience is, how can you build your social media brand that reaches them? After all, every ad ever created had a specific demographic in mind. Once you’ve identified your target audience, it will be easier to develop a social media strategy that works. Ask yourself who is interested in what you have to offer and tailor your posts to that audience.

2. Content that connects

Simply throwing up product pics or special deals on social media is not the kind of content we’re talking about. The best content is content the audience feels connected to. DIY tutorials, how-to’s and Q & A’s are all great ways to engage and build followers. Be sure to keep it fresh and interesting without spending an hour dissecting the anatomy of contouring. Strive for those rich snippets of content that are quick to digest and offer some value to users.

3. Pick a platform

Do the research on the social media platform your audience is using the most. Be careful not to spread your resources too thin by posting across every platform out there if you’re not getting results on certain platforms. If you do post across multiple platforms, craft your posts differently for each platform for maximum impact.

4. Follow the 3 rules of social media for business

1. One third of your posts should be to promote your business.


2. One third to share ideas from influencers in your industry.


3. If you do post something personal, make sure it’s relevant. Steer clear of politics or other inflammatory topics.

5. Make posting regularly part of your routine

Creating a posting calendar and stick to it. Consistency is key. Also consider when to post. Depending on your audience and the platform, it might make sense to post early in the morning or after hours for maximum exposure.

6. Listen to the competition

Stay tuned in to what your competitors are doing, especially the more successful ones. You can learn a lot from their success. Don’t try and just copy what they’re doing. Make it your own with your unique voice.

7. Consistency is key

Everything on your social media page reflects your voice and brand. Be sure you know what you want your followers to see and hear from your brand. Create messaging that aligns with that consistently.

8. Get engaged

And stay engaged to keep your audience engaged. Try to interact and respond to comments, questions, hashtags etc. Make your interaction a conversation instead of an advertisement. Followers who feel included also feel valued and will stick with you.


Building your social beauty brand can be fun and rewarding if you make a plan and stick to it. If you’re interest in the beauty industry is more than just causal, you should check out the programs at Celebrity School of Beauty. Celebrity is helping students get the hands-on training and skills they need to join the talented artists working in the world of beauty. Contact us today to learn more or to schedule a consultation with our admissions department.